Public Relations Search Engine Optimization
Online public relations and keyword
optimized press release services increase your brand visibility and directly
affect the quantity of targeted traffic.
Our specially trained staff will identify
specific keywords, create optimized information in press release format and
publish through online wire services.
a target audience and developing a placement strategy;
The Pew Internet Project states that, "Search
engines are an indispensable utility for Internet users." More than 99
million Internet users have used the search engines to find information.
And a third of them use a search engine daily.
Pew’s research, surveys and analysis point out that
these frequent search engine users are in most cases university graduates and are
three or more years of experience.
This makes search engine users a powerful target
audience, including in a surprisingly important segment of journalists.
keyword research and finding the keyword opportunities;
We utilize proprietary tools and several techniques to
identify potential search terms. This includes a list of the most frequently
searched terms in your market, a list of the most competitive terms, and a list
of the search terms that are most likely to generate targeted hits.
on the Search Engines that generate the best targeted traffic;
Search Engine Optimization for PR requires indexing in
the major Search Engines like Google, Yahoo, AOL and MSN and others very
specific to your industry.
PR content, posting it and building a link exchange program;
Placing keywords in crucial locations on your web page
as well as in PR content.
When optimizing a press release, we build the headline
around the search terms identified as crucial.
We also write relevant content that reflects your
Posting PR content to help search engine spiders find
and index it.
Undertake a linking program to help drive traffic to
your site and to improve the link rating used by the link analysis algorithms
used by Search Engines
Each press release is distributed to online wire
optimization’s effects and measuring resulting traffic.
All PR materials and the PR web
site pages will incorporate special tracking codes that will be linked to our
proprietary technology enabling us to track the PR traffic. Search traffic from
a news release or other PR web page is identified from its referring source and
key word terms. We will report the number of times your release has been viewed.