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Successful Search Engine Marketing

Public Relations Search Engine Optimization


Online public relations and keyword optimized press release services increase your brand visibility and directly affect the quantity of targeted traffic.

Our specially trained staff will identify specific keywords, create optimized information in press release format and publish through online wire services.


This includes:

 Identifying a target audience and developing a placement strategy;

The Pew Internet Project states that, "Search engines are an indispensable utility for Internet users." More than 99 million Internet users have used the search engines to find information. And a third of them use a search engine daily.

Pew’s research, surveys and analysis point out that these frequent search engine users are in most cases university graduates and are three or more years of experience.

This makes search engine users a powerful target audience, including in a surprisingly important segment of journalists.


 Conducting keyword research and finding the keyword opportunities;

We utilize proprietary tools and several techniques to identify potential search terms. This includes a list of the most frequently searched terms in your market, a list of the most competitive terms, and a list of the search terms that are most likely to generate targeted hits.


 Focusing on the Search Engines that generate the best targeted traffic;

Search Engine Optimization for PR requires indexing in the major Search Engines like Google, Yahoo, AOL and MSN and others very specific to your industry.


 Optimizing PR content, posting it and building a link exchange program;

Placing keywords in crucial locations on your web page as well as in PR content.

When optimizing a press release, we build the headline around the search terms identified as crucial.

We also write relevant content that reflects your keyword placement.

Posting PR content to help search engine spiders find and index it.

Undertake a linking program to help drive traffic to your site and to improve the link rating used by the link analysis algorithms used by Search Engines

Each press release is distributed to online wire service


 Tracking optimization’s effects and measuring resulting traffic.

All PR materials and the PR web site pages will incorporate special tracking codes that will be linked to our proprietary technology enabling us to track the PR traffic. Search traffic from a news release or other PR web page is identified from its referring source and key word terms. We will report the number of times your release has been viewed.

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PR SEARCH OPTIMIZATION
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